Alvis

Alvis cars were produced by the manufacturer Alvis Car and Engineering Company Ltd of Coventry, United Kingdom from 1919 to 1967. The company also produced aero-engines and military vehicles, the latter continuing long after car production ceased.

Beginnings

The original company, TG John and Co. Ltd., was founded in 1919. Its first products were stationary engines, carburettor bodies and motorscooters. The company's founder T.G. John was approached by Geoffrey de Freville with designs for a 4-cylinder engine with aluminium pistons and pressure lubrication, unusual for the period. Some have suggested that de Freville proposed the name Alvis as a compound of the words "aluminium" and "vis" (meaning "strong" in Latin) although de Freville himself vigorously denied this theory. Perhaps the name was derived from the Norse mythological weaponsmith, Alvíss, but the true origin is unknown.

The first car model, the 10/30, using de Freville's design was an instant success and set the reputation for quality and performance for which the company became famous. Following complaints from the Avro aviation company whose logo bore similarities to the original winged green triangle, the more familiar inverted red triangle incorporating the word 'Alvis' evolved. In 1921, the company changed its name and became the Alvis Car and Engineering Company Ltd. and moved production to Holyhead Road, Coventry where from 1922 to 1923 they also made the Buckingham car.

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